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Digestive Health, Emotional Wellness, and a Drop in Demand

Introduction Consumers understand that poor digestive health not only brings about discomfort and affects their quality of life but also heightens the risk of disease and illness. This could pose a...

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Women’s Health Trends and Embracing Holistic Wellness

In general, women consider themselves to be in good health, however, there has been a decrease in the number of women who report improved health over the past two years Women remain proactive in...

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Trend 8 – For Today, Better Tomorrow

Many consumers are taking proactive steps in addressing multiple aspects of their health Consumers are actively prioritizing their health and focusing on prevention rather than cure. They aim to...

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Skin Health Optimization in 2024

Introduction FMCG Gurus’ consumer insights highlight that 67% of global consumers acknowledge the connection between good skin health and overall well-being. This demonstrates that consumers...

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Heart Health Approaches, Claims, and Categories in 2024

Introduction It is not a surprise that a large portion of consumers acknowledge the connection between good heart health and overall well-being. However, noticeably fewer consumers express...

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Metabolic Matters: Navigating Functional Formats and Efficacy

Introduction: Linking Metabolic Health with Well-Being FMCG Gurus’ consumer insights show that approximately two-thirds of consumers across the globe say they understand metabolic health. These...

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Probiotics in Mental Health: What does the future hold?

Exploring the interconnection of emotional wellness and probiotics In October 2024 FMCG Gurus and Lallemand got together to talk about consumer attitudes towards emotional wellness and the market...

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FMCG Gurus announces their Top Ten Trends for 2025

It’s essential for brands across the dynamic global food, beverage, and supplement markets to identify and stay ahead of the trends influencing consumer behaviors and attitudes in the upcoming year....

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Delving into the Habits and Priorities of Performance Nutrition Consumers

Introduction Representing less than 10% of the general population, performance nutrition consumers are individuals dedicated to intense workout routines and enhancing their physical fitness levels....

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Consumers Reveal Their Top Three Barriers to Weight Loss

Introduction Over a third of consumers surveyed globally stated that they gained weight over the past year and this is likely to continue into the future. Factors including busy lives, rising prices...

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